ACTIVITY 2 CLASSROOM DEVELOPING ACTIVITIES Reading comprehension. Instructions: Fill in the blank spaces with the correct verbs in simple past tense. world About us: Coca-Cola History Coca-Cola history (begin) in 1886 when the curiosity of an Atlanta Coca-Cola pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink (sale) at soda fountains. He that could be syrup, (create) a flavored (take) it to his neighborhood pharmacy, where it was mixed with carbonated water and deemed "excellent" by those who sampled it. Dr. Pemberton's partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage "Coca Cola" as well as designing the trademarked, distinct script, still used today. Prior to his death in 1888, just two years after creating what was to become the world's #1-selling sparkling beverage, Dr. Pemberton with the majority of the interest (sale) portions of his business to various parties, (sale) to Atlanta businessman, Asa G. Candler. Under (expand) to soda fountains beyond Mr. Candler's leadership, distribution of Coca Cola Atlanta. In 1894, (impress) by the growing demand for Coca Cola and the desire to (install) bottling machinery in the make the beverage portable, Joseph Biedenharn rear of his Mississippi soda fountain, becoming the first to put Coca Cola in bottles. Large scale bottling was made possible just five years later, when in 1899, three enterprising businessmen in Chattanooga, Tennessee The three entrepreneurs (secure) exclusive rights to bottle and sell Coca Cola. (purchase) the bottling rights from Asa Candler for just $1. Benjamin Thomas, Joseph Whitehead and John Lupton (become) the Coca Cola worldwide bottling system. Among the biggest challenges for early bottlers, (develop) what (be) imitations of the beverage by competitors coupled with a lack of packaging consistency among the 1,000 bottling plants at the time. The bottlers (agree) that a distinctive beverage and distinctive bottle, and in 1916, the bottlers The new Coca Cola bottle (need) a standard (approve) the unique contour bottle. (was) so distinctive it could be recognized in the dark and it effectively set the brand apart from competition. The contoured Coca Cola bottle was trademarked in 1977. Over the years, the Coca Cola bottle has been inspiration for artists across the globe-a sampling of which can be viewed at World of Coca Cola in Atlanta.​