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Explicación:
Cooking as a Metaphor: Cassany uses cooking as a metaphor to explain the writing process, making it more accessible and engaging for readers. He compares writing to cooking a dish, where you need to choose the right ingredients, follow a recipe, and add your own personal touch.
Practical and Humorous Approach: The book is known for its practical and humorous approach to teaching writing. Cassany uses anecdotes, examples, and exercises to help readers improve their writing skills, making the learning process enjoyable and interactive.
Focus on the Writing Process: Cassany emphasizes the importance of the writing process, encouraging readers to focus on the journey, not just the final product. He provides guidance on how to plan, draft, and revise texts, highlighting the value of iteration and self-editing.
Emphasis on Clarity and Simplicity: The author stresses the importance of clear and simple language in writing. He argues that good writing should be concise, direct, and easy to understand, avoiding unnecessary complexity and jargon.
Interdisciplinary Approach: Cassany draws on various disciplines, including linguistics, psychology, and education, to provide a comprehensive understanding of the writing process. He also incorporates examples from different genres, such as literature, journalism, and advertising, to illustrate his points.
